Soon you will find links to Facebook and more here...

Kang Poles are now on the market, check out their new online shop at!

Designed by NEWD


Kang is the Tibetan word for snow or snow-covered mountain. In other words, what skiers love. And the things you love, you also care about. KANG are developing freeride poles dedicated to sustainability and the best possible skiing experience. NEWD is part of the development. More coming up…


Tinitell is a new company who are about to introduce a new way to communicate for children and parents. NEWD has delivered the design of their first product, and we are happy to announce that they won the first price in the  well known Swedish entrepreneurship competition Ventures Cup Öst. Now qualified for the national final in Venture Cup 2013.

Read more about the competition (Swedish).

Or sign up for more info about the Tinitell launch.


In February NEWD took a road trip to the preparatory design program FIDU in Hällefors, an old industrial town deep into the woods of Bergslagen. For a few intense days we got to know a bunch of young and talented designers. We were there to review their portfolios and guide them on their path to higher education.


In mid November we moved into our new space at Storgatan 41. From now on you can find us in the old and very beautiful neighborhood ”Krubban”, in a building that once was the royal cavalry headquarters. Please come visit us soon!


After a half decade of struggle in college, NEWD was born. A new design studio founded by Linus Sundblad and Kristoffer Olsson.  We have decided to design functional and necessary products with a high aesthetic value. We call ourselves NEWD.